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Handcrafted jewelry made from a carefully selected combination of upcycled and new materials that explore the boundaries between fun and timeless pieces

Rules of Raine was founded by Louisa Esch in February 2021, shortly after she finished her design degree. Jewelry has always been a passion of hers, and somehow, her path kept crossing with the world of jewelry – whether through her studies, creative projects, or everyday inspiration. The idea for RoR came when she found a box of old beads in her attic. That little moment sparked something – and from there, she began creating pieces from upcycled materials.

Over time, she taught herself the craft, and the ideas kept evolving. What started with a few handmade necklaces on Instagram has grown into a full online shop – offering earrings, bracelets, rings, and more.

Each piece is one of a kind, as we try to base our products on upcycled and new materials. This means they all vary slightly and come in a limited quantity. All the pieces are made to order, once we have received an order, it requires 5-7 days to produce and ship them.