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Handcrafted jewelry made from a carefully selected combination of upcycled and new materials that explore the boundaries between fun and timeless pieces

The head behind Rules of Raine is Louisa Esch - she founded RoR in February 2021, after she finished her design degree.  A box of old beads, that she found in her attic, lead to the initial idea of creating upcycled jewelry. Over time, an understanding for the craft developed and the ideas blossomed. This enabled Rules of Raine to grow from selling individual necklaces on Instagram to a full online shop that expands to a range of earrings, bracelets and rings.

With the helping hand of her Mom she creates unique items, as they try to base their products on upcycled materials. This means they all vary slightly and come in a limited quantity. All the pieces are made to order, once they have received an order, it requires 2-7 days to produce and ship them.